Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index. One of the complex areas of search engine optimization is creating link popularity.
Most of the major search engines such as Google, Yahoo, MSN, and Alta Vista now consider Link Popularity as an important factor in determining a webpage's relevancy in its search rankings. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. If more number of related incoming links you have to your website the better for you to rank high in search engines. Link popularity also assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.
There are some free Link Popularity Checker tools that offer instant, online reports of a webpage's link popularity rating in 3 top search engines; Google, Yahoo! and MSN.
Link popularity check is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. The Link Popularity Checker tells you how many websites are linking to yours. This is a tool that help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where they stand in comparison to competitors and other major online players.
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